Stakeholder Map

Who matters, what they think, and where you stand with each of them.

Confidential

Part 1The cast list

Name everyone with a vote, a voice, or a veto. Add the people who quietly shape decisions, not just those on the org chart.

Decision makers

Influencers

Blockers and sceptics

Champions inside the client

Part 2Stakeholder detail

One row per stakeholder. Use the influence/sentiment grid on the next page to plot them.

Name	Role / title	Influence (H/M/L)	Sentiment (+ / 0 / −)	What they care about	Who owns the relationship	Next action

Part 2Stakeholder detail

One row per stakeholder. Use the influence/sentiment grid on the next page to plot them.

Name	Role / title	Influence (H/M/L)	Sentiment (+ / 0 / −)	What they care about	Who owns the relationship	Next action

Part 3Influence and sentiment

Plot each stakeholder. The top-right quadrant is where you protect; the top-left is where you work hardest.

High influence

Low influence

Negative sentiment

Positive sentiment

Convert

Protect

Monitor

Cultivate

Part 4Coverage gaps and next moves

Where we are single-threaded

Stakeholders we have not yet met

Three introductions to engineer this quarter

A note on multi-threading

A relationship held by one person inside the client is a relationship at risk. Aim for at least three named stakeholders who would speak warmly of LOD without prompting.